PIUMA ITALIAN AND MEDITERRANEAN RESTAURANT
INDUSTRY : F&B
Client Objective
Piuma required a fully integrated brand system ahead of launch from logo and identity to signage, menu design, photography, and social media direction. The goal was to create a distinctive, cohesive presence reflecting its Italian–Mediterranean heritage while remaining modern and approachable.
Our Approach
We developed a refined logo and visual identity system supported by clear brand guidelines for consistent application across all touchpoints. In-restaurant signage and menu design were crafted to elevate the dining experience and reinforce brand perception. Lifestyle and product photography captured authentic dining moments and signature dishes, while a structured social media framework ensured tone, storytelling, and engagement remained aligned.
Impact
Piuma launched with a unified and professionally structured brand presence across physical and digital platforms. The restaurant was immediately perceived as premium yet welcoming, with consistent visuals, elevated in-store experience, and cohesive online storytelling supporting early awareness and market positioning in Ras Al Khaimah’s competitive F&B landscape.
